“Visual campaigns for Frameless—immersive art, reimagined for today’s audience.”

Shooting at Frameless was a truly collaborative experience. Working closely with the Art Director and Marketing Team, I helped translate their creative vision into impactful imagery. This particular shoot took place in the Beyond Reality gallery, a space filled with mirrors that demanded precision and observation. Avoiding unwanted reflections was crucial, but we also used them creatively to enhance the immersive feel of the space. It was exciting to see ideas develop in real time and to contribute to a project where art, technology, and storytelling came together so seamlessly.

Client: FRAMELESS

Location: London

Gallery: Beyond Reality

Frameless Immersive art experience photography campaign 2024 -2025 photo © Antonio Pagano