“While listening to The Great Gig in the Sky in Dolby Atmos, your brain’s subtle neural activity is captured via advanced EEG technology. This data is then visually translated into a dynamic, evolving color cloud, creating an immersive representation of your mind’s response within Frameless’ Beyond Reality Gallery.”
Visual campaigns for Brainstorms — A Great Gig In The Sky — presented at Frameless gallery residency.
“The goal for this campaign was to captures the energy and vision behind Brainstorms: A Great Gig in the Sky — an immersive collaboration between neuroscientists, artists, musicians, coders, and producers. Presented by Frameless London, the show is the first project from Pollen Music Group and Richard Wright Music Limited, uniting cutting-edge science with music and art. Featuring the iconic sounds of Pink Floyd alongside new contributions from Imogen Heap, the experience explores how our minds respond to music through immersive visuals.”
Pictured: Art /Technical Dir. Richard Warp with Art Dir. & Curator Gala Wright
Client: FRAMELESS
Location: London