“This campaign required me to navigate the expectations of two clients — Frameless and the National Portrait Gallery — while maintaining a consistent creative vision. The challenge was to capture natural, authentic silhouettes during a pre-set shoot, in an environment that was carefully staged for the production. Balancing direction from both teams, while responding in real time to fleeting moments, pushed me to work with precision and adaptability. The resulting imagery reflects both the collaborative ambition of the project, the immersive ambition of the exhibition and the authenticity needed to engage the audience.”